TURF Analysis - Market Research

TURF or Total Unduplicated Reach and Frequency Analysis is a statistical model that can used to answer questions like:

Where should we place ads to reach the widest possible audience?

What kind of market-share will we gain if we add a new line to our model?

It was originally devised for analysis of media campaigns, and has been expanded to apply to product, line and distribution analysis. With SurveyAnalytics any Multiple Choice/Multiple Answer question can be analyzed using TURF. The TURF Simulator calculates Optimal configurations for maximizing reach. Reach or Coverage is defined as the proportion of the audience (target group) that chooses a particular option.

This Webinar was recorded on March 30, 2011. It explains the concept of TURF Analysis and how it can be used for product value and reach.

Andrew Jeavons - Presenting TURF Webinar